The buying public always looks to experts to see what to buy. And for bona fide reason. Experts are paraded across TV shows, broadcast journalism articles, radio shows, books, magazines, websites... It's clear - if you're researching a topic you look for the expert opinions!

As marketing expert Susan Friedman said in her book Riches in Niches:

"Highly visible, very successful entrepreneurs have 3 traits in common:

1. They are all considered experts in their fields.
2. They all make substantial and ongoing efforts to promote their expert identity
3. They have all achieved their position through hard work and smart marketing."

An authority has immediate trust and adoration, and less antagonism - because people are willing to pay for the absolute knowledge. Be THE expert on your company, and whenever anybody at all is researching the business opportunity or articles online they will catch sight of you. It will be inevitable. Your name will be all around.

You can:

1. Write a blog answering questions
2. Feature material on Squidoo lenses
3. Issue articles on article directories
4. Compose an autoresponder for lead production
5. Brand your name, and become the obvious choice for prospects thinking of signing up!

Susan Friedman goes on to say:

"Every time the public tunes into the media they're hearing expert opinions. This has created the expectation of expertise. If the buying public wants an Expert: Be The Expert!

Success depends on your ability to differentiate yourself from the generalists. Rather than be a grain of sand, be the beach umbrella!"

If someone is attracted to you in joining your company as a distributor, why should they choose you as their sponsor? Do you display or take public the kind of cleverness and comprehension they're looking for? Can they find you using Google? Do they trust that you know everything about your business it's possible to know?

So how do you get prospects to put their trust in your abilities?

- It's nothing to do with extravagant business cards
- It's not about how big your team is
- And it's nothing to do with your commission

It's everything to do with your recognized expertise.

If you're prospect searches for network marketing secrets or your name or business opportunity in Google and they don't arrive at you, your value as a business ally instantly drops. And you can bet that people are googling you! Your prospects need to find all your contact information, your mlm blog, squidoo lenses, published articles, videos, and press releases.

There are tons of other distributors highlighting the same products and opportunity is you, so any potential recruit will only sign up with you if they believe you can help them be ahead of the game. And you can. So attest it.

The key to becoming privy to the network marketing secrets abound, and a penetrating expert is to share your expertise. You need to educate others.

So start today!